Hotel MSSNGR's analytics toolbox reveals deep, valuable and actionable insights into your guest's behavior
To be honest, the guest’s behavior during her onsite stay is a black box. Of course, you know that the guest checked in and that they checked out. You can review her folios to interpret interests and demands. This is rather peanuts compared to the behavioral data derived from a user on your website. Hotel MSSNGR closes the gap between knowing so much about a potential guest before arriving at your property and knowing almost nothing while she is on-site. Hotel MSSNGR’s analytics tool enables your team to get insights on the guest’s behavior onsite by collecting and analyzing her behavior across all Hotel MSSNGR touch points. And we can even track physical movement patterns, too – of course all that well within GDPR guidelines.
Active users
A familiar KPI. Still a useful one. How many guests have used your Hotel MSSNGR communication channels in the past few days? How many can you reach? Find the figures in real time in your Data Management Hub and see how actively your guests are using your channels.
Interaction
What catches your guests’ attention? Which content do they open, which features do they use and which topics get them talking on the pinboard? Hotel MSSNGR’s analytics help you explore how guests interact with your communication channels. Plenty of questions. A useful place to start finding answers.
Session duration
How much time do your guests spend in your communication channels? How does that change over time? Do different guest groups spend different amounts of time online? Session duration gives you another way to explore how guests use your channels.
Geo position and heat maps
From which geo positions inside and outside the hotel do your guest access your communication channels? You will be astonished how many visits you will get from far away the hotel. Yes, your guests love you and they want to be part of the experience even when they are not onsite! Yes, we can do Wi-Fi or beacon based heat maps as well (also in combination with auto content recommendations based on the guest‘s granular geo position – sounds too fancy? Talk to us, we‘re super happy to explain!)
Areas of interest
Which offers, activities and events interest your guests most? Does that change with the season or the guest group? See where the interest lies and where a little more attention might help. More yoga? More wine tasting? Your guests’ interests are a useful place to start.
Hotel MSSNGR is proud to serve these fine hotels and resorts and many more:
We show you how to find the perfect
communication channels for your hotel
without adding any extra work at all!
We speak English, French and German!
Call us at +49 30 – 12 07 60 86
Rather prefer email?
Write us at sales@hotel-mssngr.com